Monday, 26 September 2016

Gender Battle: Media exposure at the Olympics

Sports has become a main topic of interest in many conversations over the past two weeks, due to the Olympics Games held in Rio Brazil. Not only has this grabbed the viewers’ attention, but it’s also captured the attention of many regarding their interest in specific sports and how males are reported on more than females.

Two of the country’s best track runners that are participating in the Olympics this year include Wayde van Niekerk and Caster Semenya.  

Wayde van Niekerk had the Olympic Stadium cheering on Sunday night after his incredible 43.03 seconds run in the men's 400m final at the Rio Games.

In one of the world’s most phenomenal performances ever seen, van Niekerk came from lane 8 to cross the line and broke Michael Johnson’s 400m world record of 43.18 seconds, which had been stood since August 1999. Grenada’s Kirani James followed second at 43.76 seconds and America’s LaShawn Merritt came home third at 43.85 seconds.

At an interview with USA Today, van Niekerk informed the reporters that he got some of his inspiration to run from Blade Runner, Oscar Pistorius. He says that Pistorius “…inspired a generation to run, he gave me a reason to want to run for my country.” Full report at http://www.usatoday.com/story/sports/olympics/rio-2016/2016/08/14/wayde-van-niekirk-lashawn-merritt-usa-track-and-field-mens-400-meters-final-results/88737134/

Caster Semenya brought home gold in the women’s 800m race in 2009. On Wednesday Semenya qualified for the women’s 800m semi- finals with a time of 1:59.31. She came in as the 6th fastest runner in the heats, having Canada’s Melissa Bishop clocking in at 1.58.38 taking the fastest position in the qualifiers. 
Semenya isn’t too focused one the time she clocks in but rather on the medal that she receives. She tells Eyewitness News, “times don’t matter in the championships; what matters is a gold, silver or a bronze medal. So that’s the target, we’re not going to worry about times at the moment” Link to report http://ewn.co.za/2016/08/17/Caster-Semenya-targeting-medals-not-records

Based on the reports of both runners, it is said that most news articles in the Olympics focus mainly on the events or performances of males rather than females. Regardless of the success or accomplishments of female athletes the males usually make the headlines. This doesn’t only come from male journalist/ reporters but females as well.

As stated in The Guardian, The Sun’s sports journalist Vikki Orvice said at a recent London Press Club event, “I thought when I started out in tabloids in 1995, there would be a trajectory of women starting to emerge in sports writing, but it has not been the case at all. In fact, it has got worse ... Women in sports writing peaked in 2000 ... The only females at the Sun are me and two secretaries”. The article moves on to discuss that women are hardly ever written about even when they have made record breaking headlines.


As Semenya is yet to race at the Olympics on Friday, it is yet to be seen if not only female reporters but reporters in general will make an effort of reporting her race as often as van Niekerk’s was reported. 

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